Cafe launch
Hilltop Coffee Shop
A neighborhood coffee shop in Northlake, TX. Warm brand system, website, menu-board pages, storefront graphics, grand-opening promo, monthly drink features, and visit CTAs built into one cohesive launch package.
Client
Hilltop Coffee Shop
Northlake, TX · coffee, matcha, bakery, drive-thru
Scope
Website + brand launch system
Dusty blush identity, full homepage, menu hub, board pages, storefront graphics, grand-opening flyer, drink promos, and visit CTAs.
Live site
A coffee-shop site that sells the feeling before the first sip.
Hilltop opens with a clear neighborhood promise, then moves visitors into menu discovery, monthly features, the shop story, and practical visit details. The page feels soft and local, but still makes the core actions easy to find.
Site pages
5
Menu boards
3
Launch assets
11
Palette
Dusty blush
The problem
A new cafe needed to feel familiar before grand opening.
Hilltop was preparing to open its doors on May 1. The launch needed to feel real before the first customer walked in: what to order, where to go, when it opens, and whether it feels like their kind of morning stop.
The goal was to make Hilltop feel established without making it generic. Every section needed to support the brand voice while still helping people choose a drink, find the shop, or order ahead.
What we built
A soft brand system with a practical menu engine.
The site pairs a dusty blush and deep espresso visual system with plainspoken conversion paths: browse the menu, learn the story, check hours, call, order pickup, or order delivery. The same system extends into storefront panels, exterior signage, menu boards, and product graphics so the shop feels consistent online and in person.
01 · Featured monthly items
Make the signature drinks easy to want.
Banana Bread Latte, Strawberry Cloud Matcha, Lavender Honey Latte, and Almond Croissant become the first product story after the hero. The section gives the menu personality before asking visitors to parse a full board.
02 · Story + positioning
Give the shop a point of view.
The story section turns “coffee done right” into a brand promise: balanced drinks, flavors that make sense, scratch-made bakes, and a local place worth working into the daily routine.
03 · Visit + menu utility
Make the useful details feel like part of the brand.
Hours, address, phone, Wi-Fi, patio, drive-thru, pickup, delivery, and menu boards all stay visually aligned with the cafe system. The practical parts do not feel bolted on after the design work.
04 · Brand collateral + storefront
Carry the website system into the physical shop.
Hilltop needed more than a web presence. The same rabbit mark, paisley pattern, dusty blush palette, and menu language became storefront window panels, exterior wayfinding, product promos, and identity pieces customers can recognize before they ever reach the counter. For the grand opening, the system also turned into a focused promotional flyer announcing May 1 hours and hero drinks.
Flagship feature
A menu-board system designed for browsing and in-shop display.
The menu hub splits coffee, matcha and specialty drinks, and pastry into dedicated boards. Customers can browse online, while the same visual language works as a polished in-store menu system.
Outcome
A launch-ready cafe presence with a memorable flavor.
Hilltop now has a live website, a menu experience, storefront graphics, grand-opening promotion, and the operational details customers need before visiting. It feels like a neighborhood place from the first scroll through the front door, with clear paths to browse, call, visit, or order.
hilltopcoffee.shop