Small-batch food brand
Nana's Jam Shack
A Texas maker of small-batch jams, jellys, preserves, pickles, and salsa. We moved Nana from a plain nanasjamshack.net product list to a warm, custom storefront at nanasjamshack.com — new wordmark, unified product photography, a browsable pantry, and clear shop-the-shelves paths.
Client
Nana's Jam Shack
Texas · small-batch jams, jellys, preserves, pickles & salsa
Scope
Rebrand + custom storefront
Domain move, wordmark, product photography system, homepage, browsable pantry, product pages, and shop CTAs.
Live site
A storefront that sells “homemade” before the first jar.
The new site opens with a clear, old-fashioned promise — small-batch, stirred by hand, jarred fresh in Texas — and moves visitors straight into shopping the pantry. The voice feels handmade and local while still making the buy path easy to find.
Catalog items
25+
Product lines
7
Palette
Warm cream
Status
Live
The problem
A great product was stuck behind a plain list.
The original nanasjamshack.net showed the catalog as a flat run of jars and prices — jams, jellys, pickles, salsa, peaches — with little brand story and inconsistent photos. It read like a spreadsheet, not a Texas jam maker with decades of recipes.
Nana needed a home at the new .com domain that felt warm and handmade, made the range easy to browse, and gave shoppers an obvious reason to pick a jar — without losing the down-home charm that sells the product.
What we built
A warm brand system over a browsable pantry.
The rebuild pairs a cream, jam-red, and peach palette and a custom wordmark with a practical shopping flow: meet Nana, browse the shelves, pick from curated favorites, and shop the full pantry. The same photography system runs across every product so the range finally looks like one brand.
01 · Nana's favorites
Make the first pick easy.
Bread and Butter Slices, Caramel Apple Jelly, Peach Jam, and Peaches lead as a handpicked set on the homepage. Short, mouth-watering descriptions give the catalog personality before a shopper ever opens the full pantry.
02 · Story + positioning
Give the jars a reason to cost more.
A “how it's made” section turns the process into the pitch: fruit picked at its peak, cooked low and slow in small batches, sealed the same afternoon — no shortcuts, no corn syrup, just recipes Nana has perfected for decades.
03 · Pantry + product pages
Make a big range simple to shop.
“The Pantry” collects every jar — jams, jellys, preserves, pickles, salsa, pasta sauce, and peaches, including sugar-free options — into a clean grid with category filters. Each product page keeps the decision light with a clear photo, size, and add-to-cart.
Flagship feature
A pantry shop that turns a long list into a shelf worth browsing.
“The Pantry” organizes the whole range into one consistent grid with category filters, so shoppers can move from a craving to a jar fast. Unified photography and tidy descriptions make 25+ products feel curated instead of overwhelming.
Outcome
A homemade brand that finally looks the part online.
Nana's Jam Shack moved from a bare product list to a live storefront on the new nanasjamshack.com domain: a warm brand system, consistent product photography, a story that justifies the price, and a pantry shop that makes the whole range easy to buy.
nanasjamshack.com